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Successful Romanian coffee chain 5 to go has opened its first store in Budapest’s party district (district VII) on Király utca, Budapest, with the collaboration of local franchisee György Antalffy. The multi-award winning brand, which has 330 units in Romania, has already expanded to France, the UK and Belgium.
Launched in 2015 by Savopol and Lucian Badila, the brand held a market share of 48.7% at the end of 2021, making it the most accessible hotel, restaurant and catering franchise in Romania. 5 to go says it foresees intensive national development in Romania, reaching the threshold of 1,000 cafes in the country in five years.
It also increasingly focuses on borders; it says it is already the most extensive coffeehouse chain in Eastern Europe and plans an additional 200 new coffeehouses internationally. Its goal is to open a second 5 to go coffee corner in Budapest, in collaboration with another Romanian franchise, Donuterie, in about four weeks on Bajcsy-Zsilinszky út, and two more by the end of the year.
“I strongly believe in the ‘to go’ business model, because this segment has enormous growth potential in Hungary. I have analyzed many franchises and business models, and I am convinced that 5 to go is the right choice for entrepreneurs who want to invest and strive to succeed in Hungary,” said Antalffy.
The value-driven coffee chain with a new “fixed price” operating model offers organic, vegan, sugar-free and gluten-free options for customers. “Our business model meets the needs of the modern consumer: simple solutions, sophisticated processes, accessibility and fair pricing for consistently high quality,” explained Radu Savopol, co-founder of 5 to go.
“The main factors that differentiate 5 to go from any other cafe are part of the brand ethos: accessibility, the essence of the ‘to-go’ business model, the look and feel of the brand, cups to the decoration of the cafes, the warm and friendly communication, from the smile of the barista to the creative campaigns,” added Antalffy.
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