This hole-in-the-wall cafe runs from an HDB apartment

When it comes to hole-in-the-wall cafes, Ground Floor Coffee really takes the cake.

Located on the ground floor of Pasir Ris, this quaint space is aptly called Ground Floor Coffee – and that’s what the name suggests. Ground Floor Coffee operates from a residential unit of an HDB apartment. Owner Hasif takes orders from customers through his window, where every cup is freshly brewed.

Photography: Izza Sofia

It’s not your typical cafe though, it only operates “Fridays, Saturdays, Sundays, or whenever I’m free,” her Instagram bio claims. However, the unconventional opening hours never stopped coffee lovers from flocking. Ground Floor Coffee officially started selling two weeks ago, but it’s already gained traction, with many queuing for a cup of tea.

On the menu: Regular Latte, Lavender Latte, Caramel Latte, Dark Mokka and Pure Chocolate. Try the Lavender Latte, which has a subtle aromatic floral note unique to the usual brew. Accompany your drink with his homemade Kek Gula Hangus for those with a penchant for sweet things.

Although not a cafe, the Ground Floor Coffee provides some outdoor seating while you wait for your cup of coffee. We chatted with Hasif to find out more about his new venture.

How was the Ground Floor Coffee born?

It started as a passion. As a coffee lover myself, I have already started experimenting with many types of coffee beans, syrup and milk blends. I will invite friends and let them try everything I have prepared. How did it become a business? I see lots of young Lepak children on the road behind my house, and they will bring food and snacks. It occurred to me that maybe I should sell them some coffee. I was reluctant at first because people usually go to Starbucks or Coffee Bean, but decided to give it a try to see how it goes.

Want to know more about the coffee making process?

I frequent a lot of cafes and try coffee beans from local/neighbouring country brands. I went to a coffee convention at MBS and landed on the one I currently use. (The beans are a secret though!)

What has been the response so far?

The response was excellent! I have customers from Jurong and Sengkang who come to try my coffee. What started as a hobby exploded over time.

Photography: Izza Sofia
Photography: Izza Sofia

Do you plan to open more days in the future?

For now, it’s hard to say and we always operate on weekends. We continue to strengthen logistics and obtain certifications to win consumer trust. We also want to create a better experience for customers in terms of interaction, quality control, etc. Oh, we also don’t do bulk orders at the moment, maybe in the near future.

To future customers…

For now, we are still a home-based business and we are facing an overwhelming response. Also note that there may be some waiting time. Those who come to buy coffee, please respect the measures, make less noise and keep the area clean.

Since this is still a new concept, Hasif apologizes for the shortcomings of the store. He explains that many customers think they operate like a normal coffee shop and sometimes knock on his door for coffee. It should be noted that his family values ​​their privacy and refers to Instagram for opening hours. Opening hours (when open): 2 p.m. to 9 p.m.

Photography: Izza Sofia
Photography: Izza Sofia

What’s next for you?

He plans to create an app for Ground Floor Coffee, where people can order and pick up to minimize crowds as well as waiting time.


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